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What is Noni?

The Noni Fruit (Morinda citrifolia)

Tahitian NoniTM Juice burst onto the scene in the western world in 1996. The phenomenal success of this product in the market place is fueled by the significant and measureable increase in wellbeing and energy people report after drinking the juice.

Tahitian NoniTMJuice comes from the potato-sized knobbly fruit that grows year around on the Morinda citrifolia tree growing in French Polynesia (Tahiti). As one fruit is starting as a bud, on the same branch there can be a fully matured fruit.

This plant grows throughout the Pacific region, the Caribbean, Australia, Malaysia and India.  All indigenous cultures of these regions report a long-standing relationship with noni and its inclusion as one of the most important healing substances in their fight against disease and injury.  The relationship in India goes back at least 4000 years and in Polynesia about half that time.  In Australia the Aboriginals have used this plant, which is known here as “Cheese Fruit” or “Indian Mulberry”, for centuries in the treatment of a wide variety of disease states.

One of noni’s significant and unusual properties is its complete lack of toxicity.  This fruit and its juice can be consumed by infants, pregnant and lactating women, the elderly and anyone in any state of health without fear of toxic side effects.  This differs significantly from the orthodox pharmaceuticals. Most herbs do not have the significant toxic side effects of pharmaceuticals but still should only be taken in certain doses for certain periods of time for optimum benefit. Noni, however, offers increasing benefit as we drink increasing amounts.